Changing World, Changing Role – The Rise of the Tech-Savvy Marketer (Part 1 – Junior Marketers)


By Rosa Colon, Marketing Technology Manager, Lowenstein Sandler LLP

Photo by Gabriel Santos Fotografia on

Introduction to Upcoming Two-Part Blog Series:
Those entering the marketing profession were taught that developing their talents in creative writing and data analysis would set them on a successful career path. But the savvy among us knows that adapting to the technological changes in how we apply those skills is critical in today’s world. Proficiency in design software along with managing social media accounts and developing strong SEO tactics are becoming the new norms in a marketer’s toolbox. Marketers today must engage in and demonstrate continuous learning.

This two-part series explores the technological know-how needed during the early stage of a junior marketer’s career and than will move into the more advanced skills essential for experienced marketers to grow their personal brand.

Part 1 – Junior Marketers

Life can turn on a dime…

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