The vibrancy and resilience of the Indian media and entertainment industry cannot be understated. Driven by creative content, digital proliferation and rising customer spends, the industry has received international recognition; and the film industry has been a true catalyst. According to an EY report, the Indian media and entertainment industry reached INR 1.5 trillion in 2017, with film entertainment witnessing a growth of 27% from 2016 to 2017. Today, Indian film makers are creating big blockbusters as well as carving a niche for themselves at global film festivals such as Cannes and Sundance. That said, being a lucrative market can present its own set of challenges and one of key risks faced by the industry is around Intellectual Property Rights (IPR).
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