ByBarry Solomon, Executive Vice President at Foundation Software Group 

When the marketing team is struggling under the weight of responding to RFP after RFP, it’s tempting to narrow your focus and look for a slimmed down, silver bullet application for generating pitches and proposals. However, firms that take the time to research their alternatives inevitably find they need a more robust solution that includes easy access to comprehensive experience, expertise, and client information.

That’s exactly what happened when I was CMO at Sidley Austin LLP. What started as a search for a proposal generation solution, resulted in the seeds of Foundation Software Group’s Firm Intelligence platform. Why? Because we found that what we needed as much or more than the proposal generation itself was easy access to all the experience and knowledge we had amassed at Sidley to materially differentiate our firm between the cover page and…