Building Better Bridges: 12 Ways Knowledge Management and Library Teams Can Leverage Marketing and Business Development

ILTA KM

orange and white bridgeBy Rachel Shields Williams, Senior Manager, Experience Management, at Sidley Austin

When people think of the marketing department in a law firm, they often think of events and client gifts. But in reality, it’s a team of people who often have MBAs, master’s degrees in communications, and similar advanced degrees working to move the firm’s strategic plans forward—and they’re often an untapped resource for the knowledge management (KM) and library services teams.

Gone are the days that the marketing department planned your parties and ordered conference swag. These functions still happen, but they’re driven by data and measured against targets. Now marketing staff also coach the firm’s lawyers on how to win and develop business in a systematic and repeatable fashion, help shape firm priorities with data-based decisions and insights, and lead major changes in how lawyers communicate—customer relationship management (CRM), anyone?

But how can they help KM professionals?…

View original post 1,219 more words