12 Ways Marketing & Business Development Can Leverage Library & Knowledge Management Teams

ILTA KM

By Heather Ritchie, Chief Knowledge and Business Development Officer at Hicks Morley Hamilton Stewart Storie LLP

In many law firms, the Marketing and Business Development teams (MBD) are experiencing growing demand for their services. While that speaks to the visibility and value placed upon these professionals, it can result in long hours and additional stress on the department. As a way to alleviate some of the time and resource pressures, MBD teams have been turning increasingly to, and partnering with, Library and Knowledge Management (KM) teams for research, data and other support. After consulting some colleagues from the U.S. and Canada, we have identified a number of ways that firms might maximize the value of this cross-team collaboration.

Leveraging Library Professionals

Among the many skills that librarians bring to the table is their ability to perform research, and to organize resources and content in the best way for peopleā€¦

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