Have you wondered how search items on your browser history are presented to you, even after a few days, in the form of advertisements or sponsored content? The answer to this is “cookies”, or tiny text files that are downloaded on your device when it’s connected to the internet.

Globally, data privacy, data protection and cyber laws are picking up steam, and forming a critical part of organizations’ day-to-day operations. From an individual standpoint, it is imperative they know that personal data, like IP addresses and other sets of information collected by cookies, is not a corporate asset, but an asset owned by the individual.

With Data Privacy Day being observed on 28 January 2019, it seems to be an apt time to understand the implications of the cookie – consent conundrum.